SEO copywriting tips
If you’re looking to get your site picked up by the major search engines, then your copy needs to help attract their attention. The process of creating your content with the search engines in mind is...
View ArticleArticle writing: jabberwocky or just plain English?
When addressing specialist subjects, many business writers can slip into the jargon of their trade.
View ArticleKeyword grammar
Defining your keywords is a critical moment in a site’s development and can make or break a your search engine optimisation efforts. A little knowledge of grammar and modifiers can help you to select...
View ArticlePenguin 2.0 – What you need to know
Guess who’s back? That’s right, that pesky little Penguin of Google fame has returned in a new incarnation that will, [...]
View Article5 ways to grow your business with Google+
Google+ is fast becoming one of the most crucial additions to any business’s social media strategy. According to Business Insider, [...]The post 5 ways to grow your business with Google+ appeared first...
View ArticleWhat’s the best length for web content?
The optimum length for web content depends on a variety of factors, including the audience for the piece, the goal of the content and where the content appears. Despite these variables, a number of...
View ArticleFrom B2B content to Google’s news feed – content marketing trends
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in...
View ArticleHow to choose the best keywords for content writing
Choosing the best keywords for content writing is an important task, but some copywriters don’t pay this enough attention. The right keywords can make a huge difference to your content’s performance,...
View ArticleFrom Google ranking factors to Twitter’s new character count – content...
Gary Illyes confirms there are no three set Google ranking factors For some time now, a group of mistaken folks had believed they’d stumbled on the holy grail of content marketing: three universal...
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